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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

Advertising Secrets of the Written Word The Ultimate Resource on How to Write Powerful Advertising Copy from One of America s Top Copywriters and Mail Order Entrepreneurs Learn advertising copywriting marketing and creativity from the man who made millions of dollars from the power of his pen Many marketing experts teach you to put benefits in your headlines use ple

  • Title: Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
  • Author: Joseph Sugarman
  • ISBN: 9781891686009
  • Page: 258
  • Format: Hardcover
  • Learn advertising, copywriting, marketing and creativity from the man who made millions of dollars from the power of his pen.Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to the point Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular resLearn advertising, copywriting, marketing and creativity from the man who made millions of dollars from the power of his pen.Many marketing experts teach you to put benefits in your headlines, use plenty of pictures and make your copy brief and to the point Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular results but started a new wave in direct response marketing Sugarman s style and his JSA ads are legendary He created advertising that grabbed the reader s attention and didn t let go In print ads that were motivational, entertaining and often educational, his copy enriched the lives of those who read his words A lucky few have been literally enriched by learning at Sugarman s 3,000 seminars And that s the point of this book Advertising Secrets of the Written Word takes you through his entire seminar process from the techniques he uses to write copy to the psychological triggers that cause people to buy, plus plenty of ad examples that illustrate his points This book is full of compelling insights into the buying process, the use of salesmanship in advertising and the techniques that Sugarman uses to grab attention and keep it while convincing prospects to exchange their hard earned money to buy a product or service He also relates numerous case histories stories of his successes and failures and those of others And Sugarman has been highly recognized by his peers He was selected Direct Marketing Man of the Year, won the distinguished Maxwell Sackheim Award for his career contributions to direct marketing and became a role model for many in sales and marketing If you are a copywriter, a marketing person, somebody who enjoys a few fabulous success stories or if you just plain like Sugarman s writing style, this book will grab you and keep you fascinated just like one of his uniquely innovative ads.

    • Best Read [Joseph Sugarman] Ç Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs || [Biography Book] PDF ☆
      258 Joseph Sugarman
    • thumbnail Title: Best Read [Joseph Sugarman] Ç Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs || [Biography Book] PDF ☆
      Posted by:Joseph Sugarman
      Published :2020-01-19T02:47:54+00:00

    About "Joseph Sugarman"

    1. Joseph Sugarman

      Joseph Sugarman Is a well-known author, some of his books are a fascination for readers like in the Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs book, this is one of the most wanted Joseph Sugarman author readers around the world.

    117 Comments

    1. The trip did indeed seem like it was out of the Twilight Zone. I knew that when I got on the yellow school bus in Rhinelander, Wisconsin that the driver was going to be Rod Serling.In 1980, as VP-marketing of the Portland Trail Blazers, I had flown from Portland, Oregon to Chicago, then I had taken a commuter flight to Rhinelander. The written instructions were to wait for the yellow school bus. The bus would take us on an hour's journey into the night to Minocqua, Wisconsin. 14 other people wer [...]


    2. Entertaining. Very insightful! Axioms, principles, and a convenient guide to understanding your prospect while crafting your copy masterpiece.


    3. This is the DEFINITIVE GUIDE to anyone who wants to learn how to write better copy.Joe Sugarman, a guy who made over 200 million dollars marketing and copywriting is the author, and this is one of the simplest, clearest, most educational books on copywriting I've read.This is a must read for anyone in advertising, or who is a business owner or sales.


    4. This book contains great tips for outsiders who want to step inside advertising world and start writing a copy. The key value is that it's not about what the product features in the copy, but what the customer has in mind after reading your words.Helpful concepts.I really like this book.







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