The Elements of Content Strategy

The Elements of Content Strategy Content strategy is the web s hottest new thing But where did it come from And why does it matter And what does the content renaissance mean for you This brief guide explores content strategy s roots

  • Title: The Elements of Content Strategy
  • Author: Erin Kissane
  • ISBN: null
  • Page: 436
  • Format: Paperback
  • Content strategy is the web s hottest new thing But where did it come from And why does it matter And what does the content renaissance mean for you This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how it s done, but how you can do it well A compelling read for both experienced content strategists and those making theContent strategy is the web s hottest new thing But where did it come from And why does it matter And what does the content renaissance mean for you This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how it s done, but how you can do it well A compelling read for both experienced content strategists and those making the transition from other fields.

    • [PDF] ´ Free Read ☆ The Elements of Content Strategy : by Erin Kissane ↠
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      Posted by:Erin Kissane
      Published :2020-04-13T10:33:43+00:00

    About "Erin Kissane"

    1. Erin Kissane

      I m a content strategist, editor, and writer I help people plan for, design, make, publish, and maintain really good content online I live in NYC and work for Brain Traffic, a fantastico content strategy consultancy in Minneapolis Before joining Brain Traffic, I was an indie content specialist, the editorial director of Happy Cog Studios, and a freelance writer and editor One of my desks is at Studiomates, a collective workspace in Brooklyn, and my other is at home, surrounded by a henge of white bookshelves.My new book, The Elements of Content Strategy, was published in March of 2011 by A Book Apart You can read an excerpt at A List Apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of DRM free ebook files, or both.


    1. "This book is dense. It took me two hours to read. It’s packed with “HOW.” Enough “HOW” that it really will get a special spot next to my computer, much like how Strunk and White used to sit just within my reach.You don’t START with this book. You start with Halvorson. Then you read Kissane. And then, if you can handle the excitement, you turn to the most important part of the book: the appendix, where Erin talks about all of the other great resources, and then you get your boss to o [...]

    2. I've read all the other books in the series with relish, but I found this one to be a bit dry and lacking in substance.It's probably because I don't work in this area but I think that touches on what's wrong with the book; this book doesn't know whether it's a guide to content strategy or it's an overview to those who may want to employ or work with a content strategist.On the plus side the author outlines some great ideas for managing web content and it can be read in a couple of hours.

    3. This book is not for people working in this field for more than a year or so. For them, there's really nothing new to learn. This book is mostly for those thinking that they need to publish content. If you want to learn what it is required to publish meaningful content on the web, in terms of people involved, resources, etc, then this is an OK read.Also, there's almost nothing included on HOW to create a good content strategy, no real life examples, etc. It's mostly about the kinds of people tha [...]

    4. “The fact that anyone reads anything at all online is a demonstration of an extraordinary hunger for content.”Great, readable primer of the essentials of content strategy. I particularly jived with this book because Kissane also comes from an editorial background (with a shared weakness for the Chicago Manual of Style).

    5. This book is painfully dry. Yet it's moderately well written for the abstract subject matter it covers. Its main benefit was thus showing me that I definitely do not want to work in content strategy full time.There's something highly ironic about trying to write a book about clear, useful communication when your own communication is not particularly clear nor particularly useful.Much of the writing's just not well thought out: "humans, being mammals, need [a list of things including] wheelchair [...]

    6. This short book is a good overview of content strategy. It presents the concepts and includes many references for deeper reading. I’m a web designer who creates websites for small businesses, and those sites are too small to warrant a sophisticated content strategy, but this book was still worth reading for the fundamentals such as making content useful, concise, and supported.I liked the quote from Kristina Halvorson in Content Strategy for the Web:"ine, you don't have a captive audience. You [...]

    7. First chapter is excellent. The question of what is "quality content" is nailed down quite well in a very satisfying way.Second chapter is ok, but doesn't really bring the material together that well. You get a bunch of ideas that don't coalesce as well as they should.Third chapter is the weakest - it feels the most uncertain about it's content, probably because this part of the process (the actual process and methodologies) doesn't have hard and fast answers. Some areas like ongoing content ass [...]

    8. While crafting my latest job title, I was looking for some ways to articulate what it is we *do* and to uncover more ways to broaden my career. Kissane's book is an excellent quick read that covers the subject fully and highlights the unique value of the of the content strategist.

    9. I was able to read this book in the sum total of three hours or so, and it only took that long because I was furiously taking notes and creating project templates for my web design work. For me, the book felt essential. I'm a designer first and a content strategist second (or maybe third or fourth), and I found Kissane's writing clear, compelling, and useful. But for those who have been in the field for some time, this may not be of much use to them.

    10. I'm a big fan of Erin Kissane ever since her landmark Zombie Content article on A List Apart. This book is approachable, but short examination about how to get started doing content strategy.

    11. Now More than Ever, College Is the Best Time in LifeHave you seen the job statistics lately? More to the point, have you seen the employment rates for recent college graduates? What about liberal arts majors in particular? A study of 2009 college graduates finds 25.2% of liberal arts majors unemployed after graduation. Those humanities majors employed often found their jobs low paying and college degrees unnecessary. For years, the general assumption was: get a degree; get a job. Well the curren [...]

    12. Although I am not a content strategist / creator / curator (but rather an electrical engineer & software developer), this book broadened my perspective and helped me understand this important discipline better. It was also super fun to unexpectedly see one of my former co-workers listed in the acknowledgements; shout-out to Clinton!

    13. This is ultimately a little tough. It's better than most books I've read on the subject, but it also suffers the same fate. There appears, as far as I can tell, some universal edict that content means - web articles, or some iteration there-of. I feel this is a great misstep in the way many fall into the trap of equating user experience to user interface.Content ultimately represents every word people will engage with. This does include web copy, blogs, videos, white papers and especially "help" [...]

    14. In 74 pages, Erin Kissane squeezed in enough information about content strategy to make this book worth a read if you're in the web development industry. This book was written as a brief introduction to content strategy related work, and the author was upfront with what the book was and wasn't in the introduction. I happen to work in a small shop where I wear many hats and was a bit disappointed that Erin focused mainly on content strategists who work with a wide range of other team members. The [...]

    15. Ironically, I found this primer on content strategy, The Elements of Content Strategy by Erin Kissane, lacking in both content and strategy. Moreover, what made it hard to get through even such a short book was the dry prose. Even for someone who is very interested in content – online and otherwise – this was just too boring, I am sorry to say. It is a short book, but it took me months to get through - I kept having other, more interesting fare on my Kindle!Basically, most, if not all, of th [...]

    16. Nice intro to Content Strategy, as seen from different angles (those of Marketing, User Experience, Editing, Curating, or Business Strategy). It doesn't really get into the details, but the global coverage provides a quite clear view of what it is all about. I specially liked the emphasis on being attentive to the user/reader/consumer. It may sound obvious, but it's something one misses quite too often. Here it becomes the center piece. It also provides a glimpse on the usual methodologies and d [...]

    17. The 'A Book Apart' series is shaping up to be filled with must-reads; just assume you should get them when they publish. The third installment, by Erin Kissane, delivers. Erin is one of the leaders of this emerging field, so it's great to get her perspective on the subject. The book served as a motivation for me to revisit the overall strategy for communications for my own product. It's just not good enough to, at times, let content be an after-thought.I read an advanced copy, so I've been plann [...]

    18. I always have trouble with these sorts of books. They bore me, and it's not their fault. It's a solid primer for anyone getting into the content strategy, or for those who are already in the field. It's a straight forward read that doesn't try to sell anything, and doesn't claim to do anything that it doesn't. If anything, they way it's written directly reflects many of the core principles that it is trying to exude.If you're in the arena or want to get a better understanding of those who operat [...]

    19. This is a must-read for anyone who works in, on, or around the web. Period.It does it exactly what it says: Kissane shows you what content strategy is all about and why you should care about it. No, you're not going to read this book and walk away a content strategist. But if you're going to be a content strategist, you are going to walk away knowing what you need to go learn. And if you're not going to be a content strategist, you're going to walk away knowing why you need to go find one.I've g [...]

    20. If you want to know what content strategy is and if you think it has anything to do with copywriting (other getting content ready for a copywriter or other content producer), please read this book! This is hands down, the best book I've read on defining what content strategy is (and isn't) and the deliverables you will (and won't) get by hiring a content strategist. And if you have a product or a company with a website or application, you need a content strategist. If you read this book, you'll [...]

    21. While I did find this book to be interesting and helpful as regards my own content-based client work, large parts of it feel a lot more like a career guide to content strategy. I understand that it's not like a tech book which can give you specific strategies and code examples, but I personally would have preferred more space allotted to things like content audits - the more hands-on sections - than the focus on what content strategy is and how it fits into the general scheme of things. Other th [...]

    22. I love Erin's humor and straightforward style. But the title (The Elements of Content Strategy) led me to expect more "elements" and less "history of." The perspective was helpful, grounding, but I would have liked a deeper dive into tools & techniques, which I think Kissane might have done without tipping over into a how-to.Still, I plan to use the book to help new content strategists on-board and to do some level-setting (and exploration) in terms of my team's identity within the company a [...]

    23. This overview of content strategy is a must for anyone about to tackle the job of writing for the web. I can see that, if web writing weren't your immediate objective, the writing might be a little dry. But it is an effective starting point for those who find themselves overwhelmed with organizing a large amount of content, especially for the first time or with a fast turnaround. This book, and Erin Kissane, introduced me to content strategy and allowed me to dig deeper into effective ways of le [...]

    24. I honestly can't recall the last time I read such a *useful* book. The paperback copy that I borrowed from Adam is simply covered in sticky note flags that I must now transfer to the ebook he gave me. And, like all the best books, it's given me a whole list of other things to read and dig into.I must say though, that I don't recommend reading it like I did, a couple pages at a time as I could find a minute here and there. It's a tiny 88 pages long. Take an hour or two on a weekend and read it al [...]

    25. A great little introduction to content strategy. It has 3 sections: what good content is, what a content strategist does, and the tools you can use to create a content strategy for your website and/or cross-channel publications. I liked Kissane's breezy style and enthusiastic recommendations for further reading on the subject and on tangential topics too. This little book couldn't possibly cover the whole of this emerging discipline, but it's a great starting point and I'd recommend it to anyone [...]

    26. I don't doubt that content strategy is important, and while Kissane strongly emphasized staying away from fluff, this whole book was fluffy. Even the term "content strategist" sounds like some super PC job title to make people feel good about themselves. So ultimately it was hard to take this seriously, which seems like a huge failure for a book on content strategy. I think it should have either been a snappy article about why content strategy matters, or a much longer book with in-depth chapter [...]

    27. This book gave me a great overview of what I was missing in my site planning skills, planning content and working with it structurally, as well as from a marketing perspective. I found some of the book hard to get through - I think the second chapter - and almost gave it up. I think part of it is I was expecting a lighter book - the other two A Book Apart books have pictures, video, code, and examples. The Elements of Content Strategy is about the same length but packed full of text.

    28. What a fantastic little book. This is a great primer in content strategy, talking about not only the process but also the output of a content strategist. There are definitely more in-depth works about content strategy out there (most of which Kissane references and recommends), but this is a great jumping-off point for a new content strategist, or in my case a validation of accidental content strategy work I'd been doing already!

    29. This was a great quick primer of the field of content strategy.It's interesting to me how similar content strategy and information architecture really are. They use almost the same research techniques, with just a slightly different focus, and different (though not always) deliverables. I've been wanting to bring some content strategy to some of the work I've done, so this will be a great reference for ways I can do that in future projects.

    30. Extremely quick read, concise outline of how content strategy connects and borrows from adjacent disciplines like information architecture and publishing. Kissane's hope that the book will serve as a touchstone seems appropriate: Come back to it as you need it. I don't see ever poring over it, and don't know how much it'll actually reward repeat reading, but revisiting with a specific project in mind could dredge all kinds of useful information out of the same small volume.

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